Iran is an extraordinary destination that blends ancient history, breathtaking landscapes, and vibrant culture, making it a must-visit this year. Whether you’re a history enthusiast eager to explore UNESCO-listed sites, an adventurer seeking stunning natural wonders, or a foodie craving authentic Persian cuisine, Iran offers something for every traveler. From the bustling bazaars of Tehran to the poetic streets of Shiraz, this diverse country promises an unforgettable experience. With tourism on the rise and travel restrictions easing, now is the perfect time to uncover Iran’s hidden gems. Keep reading to discover the best things to do in Iran this year.
Celebrate Nowruz (Persian New Year) in March
Nowruz, the Persian New Year, is a vibrant festival celebrating renewal, nature, and togetherness. With roots dating back over 3,000 years, it marks the first day of spring and the beginning of the Iranian calendar. Festivities begin weeks in advance as families thoroughly clean their homes, a tradition known as Khaneh Tekani (house shaking), symbolizing a fresh start. The highlight is the Haft-Seen table, an arrangement of seven symbolic items starting with the Persian letter “S,” including Sabzeh (sprouted greens for renewal), Samanu (wheat pudding for strength), and Seer (garlic for health).
Fireworks and Chaharshanbe Suri, the Fire Festival held on the last Wednesday before Nowruz, bring communities together as people jump over bonfires, chanting for good luck. On New Year’s Day, families visit elders, exchange gifts, and enjoy traditional meals such as Sabzi Polo ba Mahi (herbed rice with fish) and sweets like Baklava and Noghl.
The 13th day of Nowruz, known as Sizdah Bedar, is spent outdoors in parks and countryside, embracing nature. Iranians believe this day helps ward off bad luck and welcome prosperity. Major cities like Tehran, Shiraz, and Isfahan host public celebrations with music, dance, and poetry recitals. Travelers can experience the warmth of Persian hospitality, immerse in centuries-old traditions, and witness Iran at its most festive. With UNESCO recognition, Nowruz is an unforgettable cultural spectacle for visitors seeking authentic Iranian heritage.
Attend the Fajr International Film Festival in February
Iran’s most prestigious film festival, Fajr International Film Festival (FIFF), held annually in February in Tehran, celebrates the country’s thriving cinema industry. Established in 1982, FIFF attracts international filmmakers, critics, and movie enthusiasts, showcasing a diverse lineup of films ranging from contemporary Iranian masterpieces to global independent productions.
The festival is split into two sections: National (Fajr Film Festival) and International (FIFF). The national section honors the best Iranian films, directors, and actors, while the international section introduces foreign films, fostering cultural exchange. Screenings take place in iconic venues such as the Milad Tower Conference Hall and Charsu Cineplex, where visitors can attend panel discussions, Q&A sessions, and workshops conducted by prominent filmmakers.
Iranian cinema, known for its poetic storytelling and deep social narratives, has gained international recognition with directors like Abbas Kiarostami, Asghar Farhadi, and Majid Majidi. FIFF provides a rare opportunity for global audiences to explore these artistic achievements firsthand. Categories such as Cinema Salvation (competition section) and Eastern Vista (films from Asian and Islamic countries) highlight compelling narratives that reflect Middle Eastern culture and contemporary issues.
Apart from screenings, visitors can enjoy cultural tours around Tehran’s historical landmarks like Golestan Palace, Tehran Grand Bazaar, and Sa’dabad Complex. Attending FIFF is not just about watching films—it’s an immersive experience into Iranian artistry, offering a deeper understanding of Persian storytelling and filmmaking excellence.
Explore Golestan Palace in Tehran
The Golestan Palace, a UNESCO World Heritage Site, is a masterpiece of Persian architecture nestled in the heart of Tehran. Built during the Safavid era and expanded by the Qajar dynasty, this royal complex is an architectural gem reflecting centuries of Iranian craftsmanship, adorned with intricate mirror work, colorful tile mosaics, and lavish gardens.
The palace consists of several halls, each with its own historical significance. The Marble Throne (Takht-e Marmar), a dazzling outdoor platform, showcases a grand throne crafted from yellow marble, used for coronation ceremonies. The Mirror Hall (Talar-e Aineh) captivates visitors with its mesmerizing mirrored surfaces, reflecting Persian artistic brilliance. The Negar Khaneh (Gallery of Paintings) houses portraits of Qajar kings, offering insight into Iran’s regal past.
The Shams-ol-Emareh (Edifice of the Sun), once Tehran’s tallest building, presents breathtaking views of the city. Visitors can also explore the Ivory Hall, Diamond Hall, and the Abyaz Palace, each adorned with exquisite decorations, paintings, and artifacts from the Qajar and Pahlavi eras.
The surrounding Persian gardens offer a serene retreat amidst Tehran’s bustling streets. Spring and autumn are the best seasons to visit when the floral landscapes enhance the palace’s splendor. The Golestan Palace Museum provides detailed historical context, making it a must-visit destination for history lovers and architecture enthusiasts. Exploring Golestan Palace is a journey through Iran’s royal heritage, where each corner reveals a story of grandeur and artistic mastery.
Visit the Nasir al-Mulk Mosque in Shiraz
Known as the Pink Mosque, the Nasir al-Mulk Mosque in Shiraz is one of Iran’s most breathtaking architectural wonders. Built in the late 19th century during the Qajar era, this mosque is famous for its stained-glass windows, which create a mesmerizing kaleidoscope of colors when sunlight filters through in the morning.
Unlike traditional mosques, Nasir al-Mulk features an unusual combination of vivid pink, blue, and yellow tiles, intricate muqarnas (stalactite vaulting), and detailed floral motifs that give it an almost dreamlike appearance. The prayer hall, where the light dances across the Persian carpets, is a favorite spot for photographers and spiritual seekers alike.
Best visited early in the morning, the mosque’s interior transforms into a spectrum of dazzling hues, offering an otherworldly experience. The courtyard, adorned with a rectangular reflecting pool, provides a tranquil space to admire the mosque’s grandeur. Despite its historical roots, Nasir al-Mulk remains an active place of worship, adding to its cultural significance.
Shiraz, home to Persepolis and the tombs of poets Hafez and Saadi, offers an immersive Persian experience. A trip to Nasir al-Mulk Mosque, paired with a visit to the Vakil Bazaar and Eram Garden, showcases the city’s artistic and historical wealth. The mosque is not just an architectural wonder but a symbol of Iranian craftsmanship, poetry, and spirituality, making it a must-see landmark.
Tour the Ancient Ruins of Persepolis
The ruins of Persepolis, the ceremonial capital of the Achaemenid Empire, stand as one of the most awe-inspiring archaeological sites in the world. Built in 518 BCE under Darius the Great, Persepolis was a center of Persian power until its destruction by Alexander the Great in 330 BCE. Despite its ruined state, the site remains a symbol of Iran’s ancient grandeur.
The vast complex features colossal staircases, intricate bas-reliefs, towering columns, and the famous Apadana Palace, which once hosted foreign dignitaries from across the empire. The Gate of All Nations, guarded by mythical Lamassu statues, welcomes visitors into this once-thriving metropolis. The Tachara Palace, belonging to Darius I, is renowned for its well-preserved stone carvings depicting Persian and Median warriors.
One of Persepolis’ most remarkable elements is its detailed inscriptions and reliefs, which narrate the story of Persian kings, their victories, and diplomatic relations with different nations. The Royal Tombs, carved into a nearby cliff, house the resting places of Achaemenid rulers, offering a stunning view of the surrounding plains.
The best time to visit is during spring (March to May) or autumn (September to November) when the weather is pleasant for exploring the vast site. Walking through Persepolis is like stepping into an ancient epic, where every stone and carving whispers stories of Persia’s former glory.
Climb Mount Damavand
Towering at 5,610 meters (18,406 feet), Mount Damavand is the highest peak in Iran and the tallest volcanic mountain in Asia. Located in the Alborz mountain range, this stratovolcano is deeply rooted in Persian mythology, often associated with Zahhak, the dragon-slayer of Iranian legend.
Climbing Damavand is an exhilarating challenge, attracting mountaineers and adventure seekers from around the world. The southern route is the most popular, featuring mountain huts and established paths, while the northern and western routes offer more rugged, technical climbs. The ascent typically takes three to five days, requiring acclimatization due to high altitude.
Hikers encounter breathtaking landscapes along the way, from lush valleys and alpine meadows to volcanic rock formations and sulfur vents near the summit. The panoramic view from the top, where climbers are greeted by a frozen crater, is an unforgettable sight. The best months to climb are June to September, when the weather is more stable.
Beyond its physical challenge, Damavand holds cultural significance, appearing in Persian poetry, particularly in the works of Ferdowsi’s Shahnameh. The mountain is also home to diverse wildlife, hot springs, and the picturesque Lar National Park. Whether for trekking or simply admiring its majestic silhouette from afar, Mount Damavand is an iconic symbol of Iran’s natural beauty and resilience.
Discover Badab-e Surt’s Natural Springs
Hidden in northern Iran’s Mazandaran Province, Badab-e Surt is a geological marvel known for its stepped travertine terraces, reminiscent of Turkey’s Pamukkale. These terraces, formed over thousands of years, are created by mineral-rich waters flowing from two natural springs, depositing layers of sedimentary rock in stunning hues of orange, red, and gold.
The springs owe their vibrant colors to the high iron oxide content, creating a striking contrast against the surrounding lush green mountains. While the pools are not meant for swimming, visitors can admire their surreal beauty, especially during sunrise or sunset when the sunlight enhances their glowing effect.
Reaching Badab-e Surt requires a bit of effort, involving a hike through scenic trails before arriving at the terraced formations. The area remains relatively untouched by mass tourism, offering a peaceful escape into nature. The best time to visit is during spring and autumn, when the weather is mild, and the surrounding landscapes are lush and picturesque.
Nearby, travelers can explore the forests of Kelardasht, the Caspian Sea coast, and the village of Orost, which offers a glimpse into rural Iranian life. As one of the most photogenic natural wonders in Iran, Badab-e Surt is a must-visit for photographers, geologists, and those seeking a unique off-the-beaten-path destination.
Shop at Tehran’s Grand Bazaar
The Grand Bazaar of Tehran, stretching over 10 kilometers, is one of the largest and oldest markets in the Middle East. This centuries-old trading hub remains the heart of Tehran’s commercial activity, offering an authentic glimpse into Iranian culture, craftsmanship, and daily life.
The bazaar’s maze-like alleys are lined with thousands of shops selling Persian carpets, spices, jewelry, antiques, copperware, and traditional handicrafts. The vibrant atmosphere is filled with the aromas of saffron, dried herbs, and fresh nuts, while merchants enthusiastically negotiate with buyers.
Key sections include the Carpet Bazaar, showcasing handwoven Persian rugs, the Gold Market, filled with dazzling jewelry, and the Spice Bazaar, where colorful mounds of saffron, cinnamon, and rose petals create a sensory delight. The bazaar is also home to historical landmarks like the Imam Mosque (Shah Mosque) and Timcheh-e Akbarian, a beautifully domed section of the market.
Beyond shopping, visitors can relax in a traditional teahouse, sipping Persian chai accompanied by dates or saffron-infused sweets. The best time to explore is in the morning, when the market is lively but not overwhelmingly crowded. Tehran’s Grand Bazaar is not just a place to shop—it’s a cultural experience where history, tradition, and commerce intertwine in a bustling, energetic setting.
Visit Alamut Castle
Perched on a rugged cliff in the Alborz Mountains, Alamut Castle is a legendary fortress known for its association with the Nizari Ismailis, a secretive sect led by the enigmatic Hassan-i Sabbah. Built in the 9th century, this stronghold became infamous in the 12th century as the headquarters of the Assassins, a group shrouded in mystery and intrigue.
The journey to Alamut Castle is as breathtaking as the site itself. Visitors must trek along winding mountain paths, passing lush valleys, deep canyons, and dramatic rock formations. Though the castle is now in ruins, its strategic location, panoramic views, and historical significance make it a must-visit for history enthusiasts.
The remains include defensive walls, water reservoirs, and hidden passageways, hinting at its past as an impregnable fortress. The site’s archaeological excavations have uncovered manuscripts and relics detailing the Assassins’ unique way of life, including their rumored assassination tactics and secret knowledge.
Beyond history, the surrounding Alamut Valley offers stunning landscapes ideal for hiking, photography, and exploring traditional mountain villages. Spring and autumn provide the best weather, with clear skies and mild temperatures. Nearby attractions such as Ovan Lake and Rudkhan Castle add to the adventure.
Visiting Alamut Castle is like stepping into a medieval thriller, where history, mythology, and breathtaking scenery converge to create an unforgettable experience.
Experience the Windcatchers of Yazd
Yazd, a UNESCO-listed city, is famous for its ingenious windcatchers, or badgirs, a centuries-old Persian ventilation system designed to cool homes in the desert heat. These towering structures, found on rooftops throughout the city, work by capturing wind and funneling it into buildings, providing natural air conditioning long before modern technology.
Walking through Yazd’s mud-brick alleyways, visitors can admire some of the most stunning windcatchers, particularly at the Dowlatabad Garden, home to the tallest windcatcher in the world (33 meters high). The garden’s lush courtyard and reflecting pools contrast beautifully with the surrounding desert, offering a peaceful retreat.
Many of Yazd’s traditional houses and caravanserais still use windcatchers, demonstrating the brilliance of Persian engineering. Inside the Yazd Water Museum, visitors can learn how these structures were used alongside qanats (underground water channels) to sustain life in the arid region.
Beyond windcatchers, Yazd is rich in Zoroastrian heritage, home to the Ateshkadeh Fire Temple, where a sacred flame has burned for over 1,500 years, and the Tower of Silence, an ancient burial site.
Exploring Yazd offers an authentic glimpse into desert life, where architecture, culture, and tradition seamlessly blend. The city’s adobe buildings, domed rooftops, and vibrant bazaars make it one of the most atmospheric destinations in Iran, perfect for history lovers and architecture enthusiasts.
Explore the Lut Desert (Dasht-e Lut)
The Lut Desert, or Dasht-e Lut, is one of the most extreme landscapes on Earth, known for its towering sand dunes, dramatic rock formations, and scorching temperatures. This UNESCO-listed desert holds the record for the highest ground temperature ever recorded (70.7°C or 159°F), making it one of the world’s hottest places.
Despite its harsh conditions, the Lut Desert boasts stunning natural wonders, including the Kaluts, giant wind-sculpted rock formations that resemble an alien planet. These formations, best seen at sunrise or sunset, create a surreal, golden-hued landscape perfect for photographers and adventurers.
Visitors can embark on 4×4 desert safaris, explore the Gandom Beryan Plateau (the hottest part of the desert), or camp under the Milky Way, where the absence of light pollution makes for unparalleled stargazing. Experienced guides lead camel treks and off-road expeditions, ensuring safe exploration of this extreme environment.
Despite its aridity, parts of Lut support life, with hidden oases, salt flats, and rare wildlife like desert foxes and sand cats. The nearby town of Shahdad serves as the gateway to the desert, offering access to traditional guesthouses and local Bedouin culture.
Exploring Dasht-e Lut is a once-in-a-lifetime adventure, where the raw power of nature is on full display. Whether seeking thrill, solitude, or stunning landscapes, this desert is an unforgettable highlight of Iran.
Walk Across Tabiat Bridge in Tehran
One of Tehran’s most iconic modern landmarks, Tabiat Bridge is a stunning architectural masterpiece designed to blend urban life with nature. Spanning over 270 meters, this pedestrian bridge connects two major parks—Taleghani Park and Ab-o-Atash Park—offering a tranquil escape from the city’s bustling streets.
Designed by award-winning Iranian architect Leila Araghian, the bridge features multiple levels with green spaces, seating areas, and restaurants, making it a popular destination for both locals and tourists. Unlike traditional bridges built solely for crossing, Tabiat Bridge encourages social interaction, offering panoramic views of Tehran’s skyline and the Alborz Mountains.
By day, visitors can stroll through the tree-lined pathways, watch joggers and cyclists, or enjoy a cup of Persian tea at one of the bridge’s cafes. At night, the bridge transforms with colorful LED lighting, creating a magical ambiance that makes for an excellent photography spot.
Located in northern Tehran, near Niavaran Palace and the Milad Tower, Tabiat Bridge is a great stop during a city tour. Whether for a leisurely walk, a romantic evening, or a quiet place to relax, this bridge is a testament to Tehran’s modern, eco-friendly urban planning.
A visit to Tabiat Bridge is more than just a walk—it’s an experience that showcases Tehran’s evolving skyline, where nature, innovation, and architecture beautifully intertwine.
Participate in Chaharshanbe Suri Festivities
As a prelude to Nowruz, the Persian New Year, Chaharshanbe Suri is one of Iran’s most energetic and symbolic celebrations. Held on the last Tuesday night before Nowruz, this fire-jumping festival is believed to bring good luck, health, and purification for the coming year.
As the sun sets, Iranians light bonfires in streets and public squares and jump over the flames while chanting:
“Zardi man az to, Sorkhi to az man”
(“Take my sickness, give me your warmth and energy”).
The tradition dates back to Zoroastrian fire-worship rituals, symbolizing the cleansing of negativity and misfortune. The night is filled with fireworks, dancing, drumming, and feasts, making it an unforgettable cultural experience.
Families prepare traditional snacks like Ash Reshteh (Persian noodle soup) and Ajil (a mix of nuts and dried fruits), shared among neighbors and friends. Children go door to door performing Qashoq-Zani, a playful tradition similar to trick-or-treating, where they receive sweets while banging spoons on bowls.
Major cities like Tehran, Shiraz, Isfahan, and Tabriz host grand celebrations, but even small towns partake in the excitement. The festive atmosphere, combined with centuries-old customs, makes Chaharshanbe Suri a must-experience event for visitors during the Nowruz season.
This vibrant, fiery night symbolizes hope, renewal, and unity, setting the stage for Iran’s most anticipated festival of the year.
Savor Traditional Iranian Cuisine
Iranian cuisine is a rich blend of flavors, aromas, and culinary traditions, shaped by centuries of Persian heritage. From hearty stews and aromatic rice dishes to delicate sweets and fragrant teas, every meal is a celebration of Iran’s diverse culture and regions.
One of the most beloved dishes is Chelo Kabab, Iran’s national dish, featuring succulent grilled meats served with saffron-infused rice, grilled tomatoes, and sumac seasoning. Another staple is Ghormeh Sabzi, a slow-cooked herb stew with kidney beans, dried lime, and tender lamb, offering a bold, tangy flavor. For a rice-based delight, Tahdig is a must-try—crispy, golden rice from the bottom of the pot, cherished for its crunchy texture.
Seafood lovers will enjoy Sabzi Polo ba Mahi (herbed rice with fish), a traditional Nowruz dish, while Fesenjan, a rich pomegranate and walnut stew, delivers a perfect balance of sweet and sour flavors. Iran’s bread culture is equally impressive, with varieties like Sangak (whole wheat flatbread), Lavash (thin bread), and Barbari (thick-crusted bread) serving as daily staples.
For dessert, Baklava, Ranginak (date cake), and Saffron Ice Cream are popular choices, often paired with Persian tea. Street food lovers can try Ash Reshteh (noodle soup), Faludeh (rosewater sorbet), and Samosa-inspired snacks in bustling markets.
Exploring Iranian cuisine is more than just tasting food—it’s an immersive journey into a culture where hospitality, tradition, and culinary artistry come together in every dish.
Attend the Koocheh Folk Music Festival in Bushehr
Nestled along the Persian Gulf, the coastal city of Bushehr hosts one of Iran’s most vibrant and culturally rich music festivals—the Koocheh Folk Music Festival. This annual event celebrates Iran’s diverse musical traditions, bringing together folk musicians, dancers, and storytellers from different provinces.
Bushehr’s music has a unique blend of Persian, Arabic, and African influences, shaped by its historic role as a trade hub. The Bandari music style, featuring drums, hand claps, and rhythmic singing, takes center stage at the festival, creating an electrifying atmosphere. Performers use traditional instruments like the Neyanban (Iranian bagpipe), Tonbak (drum), and Dohol (double-headed drum) to bring their storytelling to life.
Beyond Bushehr’s own coastal tunes, the festival also features folk music from Kurdistan, Azerbaijan, Baluchistan, and Lorestan, showcasing Iran’s regional diversity. Concerts take place in open-air venues, historic courtyards, and lively streets, where visitors can join in the dancing and celebrations.
In addition to music, the festival offers craft fairs, local food stalls, and interactive storytelling sessions, making it an ideal cultural experience. Fresh seafood dishes, Persian Gulf specialties, and traditional herbal teas add to the charm of the event.
Held annually in spring, Koocheh Festival is an unforgettable opportunity to experience Iran’s musical heritage, where tradition, rhythm, and culture come together in one of the country’s most dynamic artistic showcases.